How An Advisor Generated $3.8M from Social Media

The Autopsy of a LinkedIn Legend

Today, we’re sharing the LinkedIn revelation of an Advisor we recently met with, as she puts it at 11:37 PM on a Tuesday while scrolling through her feed in bed. She’d just posted another “thoughtful” piece about market volatility, carefully crafted, compliance-approved, featuring a stock photo of a lighthouse in a storm (because metaphors). It got 47 likes, 3 “great insight!” comments from other advisors, and exactly zero inquiries from prospects.

Meanwhile, her college roommate, a realtor had just posted a selfie-video from a kitchen renovation explaining why buyers should avoid homes with polybutylene pipes. 127 comments. 4 DM conversations. 2 listing appointments scheduled.

That’s when Jennifer realized she’d been doing LinkedIn exactly backward.

Here’s what you need to know: 94% of financial advisors posting on LinkedIn generate zero measurable revenue from social media. Not “disappointing revenue.” Zero. But the top 1%, advisors who’ve figured out what actually works—average $2.7M…