One AUM Acquisition Transaction or 10 Years of Marketing to Build Your Book
If given the choice between - (a) marketing & building a book of business over a period of 10 years or (b) zooming straight to a $100 million AUM in one year, the choice might seem clear. Almost every Advisor would choose the later, no questions asked, right!
Well actually, while it might seem like (a) should be obvious choice, in reality most Advisors forego this route, without even realizing it. Look around and analyze the path that every Advisor around you are putting to use in growing their book of business and you’ll come to a realization that few have figured out a mechanism that does not involved old fashion marketing and building to grow their business. But curiously, if you look closer at the few that have had massive growth spurts along the way, it is likely that some or all of the big growth in AUM came from some form of acquisitions along the way.
The elusive AUM carve out transaction as some view it, often seem very dependent on luck and many Advisors can have a full care…