The Chairman's Council

The Chairman's Council

Share this post

The Chairman's Council
The Chairman's Council
Avoid High Minimums. Target a Niche Instead!
Copy link
Facebook
Email
Notes
More
AUM INTELLIGENCE

Avoid High Minimums. Target a Niche Instead!

The rational for Higher Minimums is unclear and mostly around creating a cache that adds no real value. Want to grow fast, drop the High Minimums, and target a Niche!

Chairman's Council's avatar
Chairman's Council
Mar 22, 2021
∙ Paid

Share this post

The Chairman's Council
The Chairman's Council
Avoid High Minimums. Target a Niche Instead!
Copy link
Facebook
Email
Notes
More
Share

Carving out a certain niche to operate in can be a highly lucrative endeavor, yet when asked about the composition of their practice, many Advisors would likely reveal that they have a mix, likely across each of the groups listed below. But many would also add that they are striving to move up market and intend to institute higher minimum portfolio sizes as they grow.

The concept of moving up market is some what confusing, what does that really mean anyway. For many, moving up market is effectively implementing higher portfolio minimums across their practice.

But what’s the rational for having higher minimums? Many would suggest that having higher minimums lead to higher quality clients, lower numbers of clients and potentially higher AUM, in reality this is approach is quite misleading.

Who are your ideal clients & What is the profile of the client base you wish to grow?

  • Young professionals with less than $500k households

  • The mass affluent family with $500k of household assets

  • Profess…

Keep reading with a 7-day free trial

Subscribe to The Chairman's Council to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 The Chairman's Council
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More