Why Are Some Advisors Raising Minimums When Everyone Else Is Lowering Them

The Minimum Fee Revolution

While 67% of financial advisors lowered their minimum fees in 2024 (citing “market conditions” and “staying competitive”), the top 5% did exactly the opposite, raising minimums by an average of 38% and watching their client acquisition rates climb 27%.

Let that sink in. They raised prices. They got pickier. And more people wanted to work with them.

If that sounds backwards, congratulations, you’re thinking like the profitable minority instead of the struggling majority. Because nothing says “elite expertise” quite like competing on price with robo-advisors charging 25 basis points.