90% of New Advisors Fail

But there's an $8 trillion opportunity for 100% of Advisors that survive past the 2nd year.

I get great feedback from readers via email of the Chairman’s Council. In general the feedback helps me to better streamline my writing to the interest of my audience, and to be honest, writing for an audience of high achieving Wealth Advisors is not always a walk in the park. But, that’s just it, the writing here is intentionally framed to be specific around AUM & Revenue growth, different from the average industry publication. One recent feedback struck a chord with me, the Advisor pointed that “your premise that 90% of advisors are salespeople is offensive”, by now you’ve probably read the article - “5% Good Advisors | 90% Salespeople” if not, it’s worth reading. 💥

So I thought I’d do something a bit different, and expand on that topic, the spirit of that article was to contrast why a small group of Advisors (5%) are able to find success in this business while the vast majority end up in a grind, constantly at the edge of extinction.

But I must be clear, even before we can get to …